AIThis post was created with the assistance of artificial intelligence (AI).

For OLED TV deals Black Friday 2027, I would start with the LG 65-inch C5 as the best overall balance of size, features, and everyday versatility. The LG 77-inch G5 is the premium choice for a large, high-end screen, while the LG 42-inch C5 suits a desk or smaller room. The main tradeoffs are screen size, gaming and picture features, and whether bundle extras are useful to you. This lineup also includes Samsung and Roku options for shoppers who prefer alternatives to LG’s range. Read on for the full breakdown and a guide to choosing the right OLED for your room and priorities.

Prime Big Deal Days · Oct 6–7Offer from Amazon

Get the little things that make your day delivered free — and shop member deals

  • Fast, free delivery on millions of items
  • Access to Prime Big Deal Days deals on October 6–7
  • Prime Video, Amazon Music and more included
Start your free Prime trial Free trial for eligible customers · Cancel anytime
As an affiliate, we earn on qualifying purchases.
10
compared
3
brands
5
processors
77 inches
max screen size
Which oled tv deals black friday should you buy?
★ Top Pick
LG 77-Inch OLED evo G5 Series
Best Premium Wall-Mounted Pick
Brightness Booster Max is designed to give the picture more impact in brighter rooms.
See on Amazon →
PC and console gamers with compatible systems who want a 65-inch OLED and can make use of refresh rates above 120Hz.
LG 65-Inch Class OLED evo AI 4
165Hz refresh and 0.1ms response time are suited to fast gaming.
View on Amazon →
First-time home-theater buyers seeking a 77-inch OLED package with a wall mount, cables, protection, and setup guidance included.
LG 77" C5 OLED evo 4K UHD Smar
Bundle includes a wall mount, cables, protection, and a home-theater guidebook.
View on Amazon →
Gamers and movie watchers with limited room who want a smaller OLED bundle and can verify the refresh-rate specification before buying.
LG 55-Inch OLED evo AI 4K C6 S
55-inch size is more practical for smaller rooms than the 65- and 77-inch choices.
View on Amazon →
Movie and streaming fans who want a 77-inch OLED with Dolby Vision and AI upscaling, and already have installation accessories.
LG 77-Inch Class OLED evo AI S
77-inch OLED evo display delivers 4K resolution with stated perfect black levels.
View on Amazon →
Screen size — compared
LG 77-Inch OLED evo G5 Series 77 inches
LG 65-Inch Class OLED evo AI 465 inches
LG 77-Inch Class OLED evo AI S77 inches
Samsung 55-Inch Class S90H Ser55 inches
Roku Pro Series 65-Inch 4K OLE65 inches
LG 42-Inch Class OLED evo AI 442 inches
LG 65-Inch OLED evo AI 4K C5 S65 inches
Samsung 65-Inch Class OLED S9065 inches
Pros & cons at a glance
LG 77-Inch OLED evo G5 Series
✓ Brightness Booster Max is designed to give the picture more impact in brighter rooms.
✗ The 77-inch screen needs substantial viewing and installation space.
LG 65-Inch Class OLED evo AI 4
✓ 165Hz refresh and 0.1ms response time are suited to fast gaming.
✗ The higher refresh rate may bring little benefit to buyers without compatible gaming hardware.
LG 77" C5 OLED evo 4K UHD Smar
✓ Bundle includes a wall mount, cables, protection, and a home-theater guidebook.
✗ At 77 inches and 59.7 pounds, installation calls for careful planning and suitable support.
LG 55-Inch OLED evo AI 4K C6 S
✓ 55-inch size is more practical for smaller rooms than the 65- and 77-inch choices.
✗ Product data conflicts on refresh rate, listing both 120Hz and 165Hz.
LG 77-Inch Class OLED evo AI S
✓ 77-inch OLED evo display delivers 4K resolution with stated perfect black levels.
✗ The provided specifications do not state a refresh rate or gaming features.
Samsung 55-Inch Class S90H Ser
✓ Glare-free technology can help reduce distracting reflections in brighter rooms.
✗ Its 55-inch screen is smaller than the 65-inch OLED options in this roundup.
Roku Pro Series 65-Inch 4K OLE
✓ Roku interface focuses on straightforward access to streaming apps.
✗ Its 120Hz refresh rate is below the 144Hz listed for the LG 65-inch C5.
LG 42-Inch Class OLED evo AI 4
✓ Compact 42-inch size suits desks and smaller rooms.
✗ The 42-inch screen has less impact for group viewing than the 65-inch options.
LG 65-Inch OLED evo AI 4K C5 S
✓ 65-inch OLED screen delivers deep blacks and vivid color for films and shared viewing.
✗ Its 65-inch size needs more room than the 42-inch C5.
Samsung 65-Inch Class OLED S90
✓ 65-inch OLED screen provides a large format for films, sports, and gaming.
✗ HDR support is listed as Pro HDR+, not Dolby Vision.

Key Takeaways

  • The LG 65-inch C5 is my best overall pick because it offers a broadly useful screen size without moving into the costlier 77-inch tier or the narrower role of a 42-inch model.
  • The LG 77-inch G5 is the premium stand-out for buyers who want a large-screen centerpiece and are prepared to prioritize flagship features over value.
  • Screen size changes the choice more than the brand list suggests: the 42-inch C5 fits compact rooms and desk setups, while 77-inch models need suitable viewing distance and wall space.
  • The Samsung S90H and S90F give Samsung-focused shoppers alternatives to the many LG options, but compare the exact model year and features rather than assuming the two are interchangeable.
  • Bundled accessories are not automatically savings: the C5 packages include extras, but their value depends on whether you need those items and whether they suit your installation.
2
LG 65-Inch Class OLED evo AI 4
Best for High-Refresh Gaming
1
LG 77-Inch OLED evo G5 Series
Best Premium Wall-Mounted Pick
3
LG 77" C5 OLED evo 4K UHD Smar
Best Bundle for a First Home Theater

Our Top Oled Tv Deals Black Friday Picks

LG 77-Inch OLED evo G5 Series 4K Smart TV (OLED77G5WUA, 2025)LG 77-Inch OLED evo G5 Series 4K Smart TV (OLED77G5WUA, 2025)Best Premium Wall-Mounted PickScreen size: 77 inchesResolution: 4KProcessor: Alpha 11 AI Processor Gen2VIEW ON AMAZONSee Our Full Breakdown
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TVLG 65-Inch Class OLED evo AI 4K C6 Series Smart TVBest for High-Refresh GamingScreen size: 65 inchesDisplay type: OLED evoResolution: 4KVIEW ON AMAZONSee Our Full Breakdown
LG 77″ C5 OLED evo 4K UHD Smart webOS TV (2025) Bundle with Protection, Cables, Wall Mount & GuidebookLG 77" C5 OLED evo 4K UHD Smart webOS TV (2025) Bundle with Protection, Cables, Wall Mount & GuidebookBest Bundle for a First Home TheaterDisplay size: 77 inchesDisplay technology: OLEDResolution: 4KVIEW ON AMAZONSee Our Full Breakdown
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, Bundle with Protection and CablesLG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, Bundle with Protection and CablesBest Compact Gaming BundleDisplay size: 55 inchesDisplay technology: OLEDResolution: 4KVIEW ON AMAZONSee Our Full Breakdown
LG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & VisionLG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & VisionBest Straightforward 77-Inch Movie PickScreen size: 77 inchesTechnology: OLED evoResolution: 4KVIEW ON AMAZONSee Our Full Breakdown
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)Best for Bright-Room GamingScreen size: 55 inchesSeries: S90HDisplay technology: OLEDVIEW ON AMAZONSee Our Full Breakdown
Roku Pro Series 65-Inch 4K OLED Smart TV (2026)Roku Pro Series 65-Inch 4K OLED Smart TV (2026)Best for Simple StreamingScreen size: 65 inchesResolution: 4KPanel type: OLEDVIEW ON AMAZONSee Our Full Breakdown
LG 42-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby VisionLG 42-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby VisionBest Compact Gaming OLEDScreen size: 42 inchesSeries and display technology: C5, OLED evoResolution: 4KVIEW ON AMAZONSee Our Full Breakdown
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)Best All-Round 65-Inch PickScreen size: 65 inchesResolution: 4K UHDDisplay technology: Self-lit OLEDVIEW ON AMAZONSee Our Full Breakdown
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-inSamsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-inBest for Samsung Gaming and Smart-Home FansScreen size: 65 inchesResolution: 4KProcessor: NQ4 AI Gen3VIEW ON AMAZONSee Our Full Breakdown
Specs at a glance
oled tv deals black fridayResolutionScreen sizeProcessorRefresh rate
LG 77-Inch OLED evo G5 Series 4K77 inchesAlpha 11 AI Processor Gen2120Hz
LG 65-Inch Class OLED evo AI 44K65 inchesα11 AI Processor Gen 3165Hz
LG 77" C5 OLED evo 4K UHD Smar4K—α9 AI Processor Gen8120Hz
LG 55-Inch OLED evo AI 4K C6 S4K——120Hz listed in specs; 165Hz listed in description
LG 77-Inch Class OLED evo AI S4K77 inchesAlpha 9 AI Processor Gen8—
Samsung 55-Inch Class S90H Ser4K55 inchesNQ4 AI Gen3—
Roku Pro Series 65-Inch 4K OLE4K65 inches—120Hz
LG 42-Inch Class OLED evo AI 44K42 inchesAlpha 9 AI Processor Gen8—
LG 65-Inch OLED evo AI 4K C5 S4K UHD65 inchesα9 AI Processor Gen8120Hz native, up to 144Hz VRR
Samsung 65-Inch Class OLED S904K65 inchesNQ4 AI Gen3144Hz

More Details on Our Top Picks

  1. LG 77-Inch OLED evo G5 Series 4K Smart TV (OLED77G5WUA, 2025)

    LG 77-Inch OLED evo G5 Series 4K Smart TV (OLED77G5WUA, 2025)

    Best Premium Wall-Mounted Pick

    View on Amazon

    For a Black Friday OLED shortlist centered on a large screen and a clean wall setup, the 77-inch G5 is the premium choice here. Its Brightness Booster Max is aimed at making bright, saturated images more visible in rooms where a standard OLED may feel less forceful, while Dolby Vision and deep blacks suit movie nights. It also has four HDMI 2.1 ports, 120Hz refresh, and G-Sync, FreeSync Premium, and VRR support, giving gaming systems room to connect. Compared with the 77-inch C5, the G5 emphasizes a wall-focused design and brightness technology; the C5 may be a simpler fit if those priorities matter less. The tradeoffs are its imposing size, a feature set that takes time to configure, and a premium-tier position that may only make sense when Black Friday terms suit your budget.

    Pros:
    • Brightness Booster Max is designed to give the picture more impact in brighter rooms.
    • Four HDMI 2.1 inputs offer flexible connections for gaming devices.
    • 120Hz refresh, 0.1ms response time, VRR, G-Sync, and FreeSync Premium support gaming.
    • Re:New Wall Design supports a streamlined, wall-focused installation.
    Cons:
    • The 77-inch screen needs substantial viewing and installation space.
    • Advanced picture and gaming settings may take time to tailor.
    • Its premium positioning makes the deal worthwhile only if the features fit your needs and budget.

    Best for: Home-theater buyers with a bright or mixed-light room, a suitable wall-mount location, and multiple gaming devices to connect.

    Not ideal for: Apartment dwellers with limited wall space, buyers who need a stand-first setup, or shoppers prioritizing a lower-cost 77-inch OLED over the G5’s wall design and brightness features.

    • Screen size:77 inches
    • Resolution:4K
    • Processor:Alpha 11 AI Processor Gen2
    • HDR:Dolby Vision
    • Refresh rate:120Hz
    • Response time:0.1ms
    • HDMI inputs:4 HDMI 2.1
    • Smart platform:webOS
    • Gaming features:NVIDIA G-Sync, AMD FreeSync Premium, VRR
    Our verdict
    “Choose the G5 if a bright, wall-mounted 77-inch OLED with broad gaming connectivity is worth prioritizing over the C5’s less wall-focused proposition.”
  2. LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV

    LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV

    Best for High-Refresh Gaming

    View on Amazon

    The 65-inch C6 is the gaming-focused pick in this group, pairing OLED’s self-lit pixels with a listed 165Hz refresh rate, 0.1ms response time, G-Sync, and FreeSync Premium. Those capabilities suit buyers with compatible gaming hardware who want a fast display without stepping up to a 77-inch set. Dolby Vision, HDR10, and Filmmaker Mode also give it a broader viewing role than a gaming-only screen. Against the 65-inch C5 listed elsewhere in the roundup, the C6’s defining distinction is its newer Gen 3 processor and higher stated refresh rate; the C5 may be the more sensible target if a faster panel is not useful. This model is listed as a 2026 set, so its place in a Black Friday deal comparison depends on current availability and the value of those newer specifications.

    Pros:
    • 165Hz refresh and 0.1ms response time are suited to fast gaming.
    • G-Sync and FreeSync Premium support variable-refresh gaming setups.
    • Dolby Vision, HDR10, Dolby Atmos, and Filmmaker Mode cover varied viewing.
    • 65-inch size is less demanding to place than the 77-inch G5 and C5 models.
    Cons:
    • The higher refresh rate may bring little benefit to buyers without compatible gaming hardware.
    • The provided product data does not include hands-on performance information.
    • Its 2026 model year may make Black Friday availability and comparisons less predictable.

    Best for: PC and console gamers with compatible systems who want a 65-inch OLED and can make use of refresh rates above 120Hz.

    Not ideal for: Movie-first buyers who do not need high-refresh gaming features, or shoppers who prefer a clearly established deal comparison with more supplied performance detail.

    • Screen size:65 inches
    • Display type:OLED evo
    • Resolution:4K
    • Processor:α11 AI Processor Gen 3
    • Refresh rate:165Hz
    • Response time:0.1ms
    • HDR formats:Dolby Vision, HDR10
    • Audio format:Dolby Atmos
    • Gaming features:NVIDIA G-Sync, AMD FreeSync Premium
    Our verdict
    “Pick the C6 over the 65-inch C5 if you have compatible gaming hardware and specifically want its stated 165Hz refresh capability.”
  3. LG 77″ C5 OLED evo 4K UHD Smart webOS TV (2025) Bundle with Protection, Cables, Wall Mount & Guidebook

    LG 77" C5 OLED evo 4K UHD Smart webOS TV (2025) Bundle with Protection, Cables, Wall Mount & Guidebook

    Best Bundle for a First Home Theater

    View on Amazon

    This 77-inch C5 bundle is the most setup-oriented option in the group: it pairs a 2025 OLED evo television with protection, cables, a wall mount, and a home-theater guidebook. That combination may suit buyers assembling a room from scratch, since the extras address installation and connection needs rather than only picture features. The set supports Dolby Vision, Dolby Atmos, Filmmaker Mode, and AI picture processing, while G-Sync and FreeSync make it relevant to gaming as well. Compared with the standalone 77-inch C5, its case rests on the included accessories and guide, not a clearly stated display advantage. It also gives up the G5’s Alpha 11 processor and Brightness Booster Max. Before treating the bundle as a Black Friday value, check that the included mount and protection terms match your setup and expectations.

    Pros:
    • Bundle includes a wall mount, cables, protection, and a home-theater guidebook.
    • 77-inch OLED evo screen pairs 4K resolution with Dolby Vision and Filmmaker Mode.
    • AI picture features and Dolby Atmos support movie and streaming use.
    • G-Sync and FreeSync support gaming alongside home-theater viewing.
    Cons:
    • At 77 inches and 59.7 pounds, installation calls for careful planning and suitable support.
    • The listed 120Hz refresh rate is lower than the C6’s stated 165Hz.
    • The bundle does not list Brightness Booster Max or the G5’s Alpha 11 processor.

    Best for: First-time home-theater buyers seeking a 77-inch OLED package with a wall mount, cables, protection, and setup guidance included.

    Not ideal for: Buyers who already own suitable cables and a mount, need the G5’s listed brightness technology, or want a lighter, smaller television to install.

    • Display size:77 inches
    • Display technology:OLED
    • Resolution:4K
    • Refresh rate:120Hz
    • Processor:α9 AI Processor Gen8
    • HDR formats:HDR10, Dolby Vision, Hybrid Log Gamma
    • Audio:2.2-channel speakers with Dolby Atmos
    • Weight:59.7 pounds
    • Bundle contents:Protection, cables, wall mount, home-theater guidebook
    Our verdict
    “Choose this bundle if you are building a large home theater and will use its included mount, cables, protection, and guide.”
  4. LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, Bundle with Protection and Cables

    LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, Bundle with Protection and Cables

    Best Compact Gaming Bundle

    View on Amazon

    Among these five, the 55-inch C6 bundle is the easiest to place in a smaller living room or dedicated gaming space, while retaining the C6’s headline 165Hz refresh rate and 0.1ms response time. Its OLED panel, Dolby Vision, HDR10, and Filmmaker Mode give it movie appeal too; the included protection and cables can reduce the number of separate setup purchases. Compared with the 65-inch C6, this version trades screen size for a more manageable footprint, not a lower stated refresh rate. But its supplied specs are inconsistent: the description lists a 165Hz rate, while the specification field says 120Hz. I would verify that detail before choosing it specifically for high-refresh gaming. The 55-inch screen is also less suited to buyers seeking a theater-scale view.

    Pros:
    • 55-inch size is more practical for smaller rooms than the 65- and 77-inch choices.
    • OLED display, Dolby Vision, Dolby Atmos, and Filmmaker Mode support mixed viewing.
    • The description lists 165Hz refresh and 0.1ms response time for gaming.
    • Bundle includes protection and HDMI cables.
    Cons:
    • Product data conflicts on refresh rate, listing both 120Hz and 165Hz.
    • Smaller screen has less impact for distant seating than the 77-inch C5 or G5.
    • The listed 35.1-pound weight and wall-mount setup still require a secure installation.

    Best for: Gamers and movie watchers with limited room who want a smaller OLED bundle and can verify the refresh-rate specification before buying.

    Not ideal for: Buyers seeking a large, cinema-style screen or anyone unwilling to resolve the conflicting 120Hz and 165Hz refresh-rate listings.

    • Display size:55 inches
    • Display technology:OLED
    • Resolution:4K
    • Refresh rate:120Hz listed in specs; 165Hz listed in description
    • Response time:0.1ms
    • HDR formats:HDR10, Dolby Vision, Hybrid Log Gamma
    • Operating system:webOS 26
    • Mounting:VESA 300 x 200 mm
    • Bundle contents:Protection and cables
    Our verdict
    “Consider this C6 bundle for a compact gaming room only after confirming its actual refresh rate with the seller.”
  5. LG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision

    LG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision

    Best Straightforward 77-Inch Movie Pick

    View on Amazon

    The 77-inch C5 makes the most sense for buyers who want a large OLED for films and streaming without paying extra attention to bundle accessories. Its AI Super Upscaling is intended to improve lower-resolution material on a 4K screen, and Dolby Vision, Dolby Atmos, and Filmmaker Mode cover the key home-cinema formats listed here. Against the bundled 77-inch C5, this model is the cleaner choice if you do not need an included mount, cables, or guidebook; against the 77-inch G5, it lacks the listed Brightness Booster Max and Alpha 11 processor. The supplied details also omit a refresh rate and gaming features, so I would not rank it ahead of the C6 models for gaming. Its size calls for ample space and sturdy mounting.

    Pros:
    • 77-inch OLED evo display delivers 4K resolution with stated perfect black levels.
    • AI Super Upscaling is designed to improve lower-resolution content on the 4K screen.
    • Dolby Vision, Dolby Atmos, and Filmmaker Mode suit movie-focused viewing.
    • Alexa built-in adds voice-assistant support.
    Cons:
    • The provided specifications do not state a refresh rate or gaming features.
    • It lacks the G5’s listed Brightness Booster Max technology.
    • Large size and mounting needs can limit placement options.

    Best for: Movie and streaming fans who want a 77-inch OLED with Dolby Vision and AI upscaling, and already have installation accessories.

    Not ideal for: Competitive gamers who need confirmed refresh-rate and VRR details, or buyers who want the G5’s stated brightness technology or a bundle with setup accessories.

    • Screen size:77 inches
    • Technology:OLED evo
    • Resolution:4K
    • Processor:Alpha 9 AI Processor Gen8
    • HDR formats:HDR10, Dolby Vision
    • Audio:Dolby Atmos
    • Picture features:AI Super Upscaling, Brightness Booster, Filmmaker Mode
    • Voice assistant:Alexa built-in
    Our verdict
    “Pick this standalone C5 for a large movie-focused OLED if you do not need the G5’s brightness features or the bundled C5’s accessories.”
  6. Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)

    Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)

    Best for Bright-Room Gaming

    View on Amazon

    For Black Friday shoppers prioritizing gaming and viewing in a brighter room, the 55-inch S90H brings together OLED contrast and glare-free technology. Its 165Hz Motion Xcelerator rate, G-SYNC, and FreeSync Premium Pro support smooth play with compatible systems, while the NQ4 AI Gen3 processor upscales lower-resolution sources. Compared with the Samsung 65-inch S90F, this newer 2026 model lists a higher refresh rate and glare-free viewing, but gives up ten inches of screen space. The LG 42-inch C5 is easier to fit on a desk and offers Dolby Vision, while the S90H is the larger gaming choice. Its main tradeoffs are a feature set that may take time to tune and a premium tier that may not suit buyers focused on screen size per dollar.

    Pros:
    • Glare-free technology can help reduce distracting reflections in brighter rooms.
    • 165Hz Motion Xcelerator and G-SYNC and FreeSync Premium Pro support smooth compatible gaming.
    • AI upscaling can sharpen lower-resolution content for a 4K screen.
    • NQ4 AI Gen3 processing is designed to enhance picture and sound.
    Cons:
    • Its 55-inch screen is smaller than the 65-inch OLED options in this roundup.
    • The advanced picture and gaming settings may take time to tailor.
    • HDR format support is listed as HDR+, rather than Dolby Vision.

    Best for: Console and PC gamers seeking a 55-inch OLED with adaptive sync, high refresh support, and glare management for a brighter room.

    Not ideal for: Viewers who want the largest screen for shared movie nights or prefer Dolby Vision support; this 55-inch model lists HDR+ instead.

    • Screen size:55 inches
    • Series:S90H
    • Display technology:OLED
    • Resolution:4K
    • HDR:HDR+
    • Processor:NQ4 AI Gen3
    • Gaming features:Motion Xcelerator 165Hz, NVIDIA G-SYNC, AMD FreeSync Premium Pro
    • AI picture features:AI upscaling and Auto HDR Remastering
    Our verdict
    “Choose the S90H if bright-room gaming features matter more to you than a larger screen or Dolby Vision.”
  7. Roku Pro Series 65-Inch 4K OLED Smart TV (2026)

    Roku Pro Series 65-Inch 4K OLED Smart TV (2026)

    Best for Simple Streaming

    View on Amazon

    The Roku Pro Series makes the most sense for buyers who want a 65-inch OLED without a complicated smart-TV routine. Its Roku interface, tool-less stands, and voice remote with a finder button put setup and everyday streaming ahead of fine-grained picture customization. OLED supplies true blacks, while Dolby Vision and Dolby Atmos add format support for compatible films and shows. Compared with the LG 65-inch C5, Roku emphasizes accessible streaming and includes Bluetooth headphone mode, while LG offers 144Hz VRR and four HDMI 2.1 inputs for more demanding gaming setups. The Roku’s 120Hz panel, VRR, ALLM, and FreeSync Premium still cover mainstream gaming and sports. Its tradeoffs are fewer gaming specifications than the LG and the usual OLED concern about prolonged static images.

    Pros:
    • Roku interface focuses on straightforward access to streaming apps.
    • 65-inch OLED panel pairs vivid color with true blacks.
    • 120Hz refresh rate, VRR, ALLM, and FreeSync Premium support smoother compatible gaming.
    • Bluetooth headphone mode allows private listening.
    Cons:
    • Its 120Hz refresh rate is below the 144Hz listed for the LG 65-inch C5.
    • OLED pixels may be susceptible to burn-in with prolonged static content.
    • The premium OLED feature set may be more than casual viewers need.

    Best for: Households that want a large OLED for streaming and shared viewing, with a straightforward interface and private Bluetooth listening.

    Not ideal for: Competitive gamers seeking the highest listed refresh rate or buyers who leave static images on screen for long periods.

    • Screen size:65 inches
    • Resolution:4K
    • Panel type:OLED
    • Refresh rate:120Hz
    • HDR support:Dolby Vision
    • Audio support:Dolby Atmos
    • Gaming features:FreeSync Premium, ALLM, VRR
    • Connectivity and model year:Bluetooth Headphone Mode; 2026
    Our verdict
    “Pick the Roku Pro if simple streaming and private listening matter more than maximum gaming flexibility.”
  8. LG 42-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision

    LG 42-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision

    Best Compact Gaming OLED

    View on Amazon

    At 42 inches, this LG C5 OLED evo is the clear fit for a desk, bedroom, or small gaming space where a 65-inch panel would overwhelm the room. Its 144Hz refresh rate, 0.1ms response time, VRR, and G-SYNC and FreeSync Premium support make it the more PC-focused compact pick than the 55-inch Samsung S90H, which offers 165Hz and glare-free technology but occupies more wall or desk space. Four HDMI 2.1 inputs also give owners room to connect several current consoles and PCs. Dolby Vision and Atmos support broadens its appeal beyond gaming, and the Alpha 9 AI Gen8 processor handles picture enhancement. The compromise is physical scale: it cannot deliver the shared-room impact of the Roku Pro 65-inch or either 65-inch C5. Its dense settings may also call for some setup time.

    Pros:
    • Compact 42-inch size suits desks and smaller rooms.
    • 144Hz, 0.1ms response time, VRR, G-SYNC, and FreeSync Premium serve gaming needs.
    • Four HDMI 2.1 inputs accommodate multiple compatible devices.
    • Dolby Vision and Dolby Atmos support compatible films and shows.
    Cons:
    • The 42-inch screen has less impact for group viewing than the 65-inch options.
    • Its high-refresh gaming features may be unnecessary for casual streaming-focused buyers.
    • Personalized picture and sound settings can take time to configure.

    Best for: PC gamers and apartment dwellers who need a compact OLED with multiple HDMI 2.1 ports and high-refresh gaming support.

    Not ideal for: Families shopping for a large living-room centerpiece or viewers who want a more relaxed, minimal setup process.

    • Screen size:42 inches
    • Series and display technology:C5, OLED evo
    • Resolution:4K
    • Processor:Alpha 9 AI Processor Gen8
    • HDR:Dolby Vision, HDR10
    • Audio:Dolby Atmos
    • Gaming features:144Hz, VRR, NVIDIA G-SYNC, AMD FreeSync Premium, 0.1ms response time
    • Inputs and year:4 HDMI 2.1; 2025
    Our verdict
    “Choose this C5 if you need a compact OLED that can also serve as a capable high-refresh gaming display.”
  9. LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)

    LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)

    Best All-Round 65-Inch Pick

    View on Amazon

    This 65-inch C5 earns its place as the balanced large-screen choice: it pairs self-lit OLED pixels with Brightness Booster and Discomfort Glare Free, making it a flexible match for movie nights, daytime viewing, and gaming. Its 144Hz VRR support, 0.1ms response time, and four HDMI 2.1 ports give it broader gaming headroom than the Roku Pro Series’ listed 120Hz setup. Compared with the 42-inch LG C5, this model is better suited to a living room, though it takes more space and is less practical as a desk display. Dolby Vision, Dolby Atmos, and webOS 25 keep it versatile for streaming and films. For Black Friday shoppers comparing OLED deals, the tradeoff is that its premium feature set may be unnecessary if gaming is occasional or a simpler screen is the goal.

    Pros:
    • 65-inch OLED screen delivers deep blacks and vivid color for films and shared viewing.
    • Brightness Booster and Discomfort Glare Free are aimed at brighter viewing spaces.
    • 144Hz VRR, 0.1ms response time, and four HDMI 2.1 inputs suit gaming setups.
    • webOS 25, Dolby Vision, and Dolby Atmos support a broad entertainment mix.
    Cons:
    • Its 65-inch size needs more room than the 42-inch C5.
    • Advanced settings and gaming features may be excessive for casual TV viewers.
    • The premium OLED feature set can be difficult to justify if a basic screen is enough.

    Best for: Living-room buyers who want a 65-inch OLED for a mix of films, streaming, sports, and current-console or PC gaming.

    Not ideal for: Small-room shoppers or viewers who want a budget-focused, basic TV without advanced gaming and picture settings.

    • Screen size:65 inches
    • Resolution:4K UHD
    • Display technology:Self-lit OLED
    • Processor:α9 AI Processor Gen8
    • HDR and audio:Dolby Vision; Dolby Atmos
    • Refresh rate:120Hz native, up to 144Hz VRR
    • Gaming and inputs:0.1ms response time, NVIDIA G-SYNC, AMD FreeSync Premium, 4 HDMI 2.1
    • Smart platform:webOS 25
    • Additional features:Art Gallery Mode, Brightness Booster, Discomfort Glare Free
    Our verdict
    “Choose the 65-inch C5 if you want one OLED to cover living-room movies, streaming, and high-refresh gaming.”
  10. Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in

    Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in

    Best for Samsung Gaming and Smart-Home Fans

    View on Amazon

    The 65-inch Samsung S90F is a strong match for buyers who want a large OLED, fast gaming motion, and Alexa built in without moving to a 2026 model. Its NQ4 AI Gen3 processor is designed to upscale content toward 4K, helping older or lower-resolution sources look more at home on a high-resolution screen. The listed 144Hz refresh rate also makes it a more capable gaming-and-sports option than the Roku Pro Series’ 120Hz panel. Against the newer 55-inch Samsung S90H, the S90F gives you a larger screen but lists a lower maximum refresh rate and does not specify glare-free technology. Its HDR support is described as Pro HDR+, while LG’s 65-inch C5 lists Dolby Vision. Buyers who rely on Alexa may prefer Samsung; others should compare format support and smart-home needs before choosing.

    Pros:
    • 65-inch OLED screen provides a large format for films, sports, and gaming.
    • 144Hz refresh rate supports smooth motion for compatible gaming and sports content.
    • NQ4 AI Gen3 processor is designed to upscale lower-resolution sources.
    • Built-in Alexa supports voice control and smart-home integration.
    Cons:
    • HDR support is listed as Pro HDR+, not Dolby Vision.
    • Unlike the S90H, the supplied specifications do not list glare-free technology.
    • Alexa and other smart features require a compatible internet connection.

    Best for: Samsung or Alexa households seeking a 65-inch OLED for streaming, sports, and high-refresh gaming.

    Not ideal for: Buyers who specifically want Dolby Vision, a listed glare-free screen feature, or the highest refresh rate in this Samsung pair.

    • Screen size:65 inches
    • Resolution:4K
    • Processor:NQ4 AI Gen3
    • HDR:Pro HDR+
    • Refresh rate:144Hz
    • Smart features:Alexa built-in
    • Model year:2025
    Our verdict
    “Pick the S90F if you want a large Samsung OLED with 144Hz gaming support and Alexa, and do not require Dolby Vision.”
oled tv deals black friday
What makes a great oled tv deals black friday
1
Choose Screen Size Around the Room, Not the Deal
A larger screen can make films and sports feel more immersive, but it also needs enough viewing distance and wall space.
2
Match Picture Features to What You Watch
Feature names matter most when they improve the content you actually watch.
3
Buy for Your Gaming Setup, Not a Headline Refresh Rate
Gaming features can matter, but only when they match your console or PC and the games you play.
4
Compare Exact Model Years and Product Names
This roundup includes C5 and C6 models, Samsung S90F and S90H models, and a 2026 Roku Pro Series OLED.
How to choose your oled tv deals black friday
1
How we picked
I ranked these TVs around the decisions Black Friday shoppers actually face: screen size, feature set, intended room, ga
2
Choose Screen Size Around the Room, Not the Deal
A larger screen can make films and sports feel more immersive, but it also needs enough viewing distance and wall space.
3
Match Picture Features to What You Watch
Feature names matter most when they improve the content you actually watch.
4
Buy for Your Gaming Setup, Not a Headline Refresh Rate
Gaming features can matter, but only when they match your console or PC and the games you play.
5
Compare Exact Model Years and Product Names
This roundup includes C5 and C6 models, Samsung S90F and S90H models, and a 2026 Roku Pro Series OLED.
Vetted oled tv deals black friday ·
The best oled tv deals black friday, compared
★ Winner LG 77-Inch OLED evo G5 Series
Best Premium Wall-Mounted Pick
10compared
77 inchestop screen size
5processors

How We Picked

I ranked these TVs around the decisions Black Friday shoppers actually face: screen size, feature set, intended room, gaming needs, and how much flexibility a model offers across everyday viewing. I gave the strongest overall position to options that suit a wider range of buyers, while reserving specialty rankings for very large screens, compact setups, or shoppers who specifically want Samsung or Roku.

I also compared model years and bundle contents instead of treating similar product names as identical. The LG C5 models appear in several sizes and packages, so their placement reflects fit and configuration rather than a claim that every version performs the same. The G5 ranks as a premium pick, not the default choice for everyone; smaller TVs and bundles rank well when their particular use case makes more sense. Since Black Friday offers can vary by seller and change over time, I focus on product differences rather than temporary deal claims.

Feature comparison
oled tv deals black fridayProcessor
LG 77-Inch OLED evo G5 Series Alpha 11 AI Processor Gen2
LG 65-Inch Class OLED evo AI 4α11 AI Processor Gen 3
LG 77" C5 OLED evo 4K UHD Smarα9 AI Processor Gen8
LG 55-Inch OLED evo AI 4K C6 S—
LG 77-Inch Class OLED evo AI SAlpha 9 AI Processor Gen8
Samsung 55-Inch Class S90H SerNQ4 AI Gen3
Roku Pro Series 65-Inch 4K OLE—
LG 42-Inch Class OLED evo AI 4Alpha 9 AI Processor Gen8
LG 65-Inch OLED evo AI 4K C5 Sα9 AI Processor Gen8
Samsung 65-Inch Class OLED S90NQ4 AI Gen3
Everyday → specialist
Everyday & valuePremium & specialist
Which oled tv deals black friday fits you?
The everyday user
All-round, reliable
The enthusiast
Premium & high-performance
The gift-giver
Looks & craftsmanship

Factors to Consider When Choosing Oled Tv Deals Black Friday

Black Friday can make a large OLED look tempting, but the right choice depends on the room and how you watch. I would settle those practical questions before comparing listings, then check that the exact model and included accessories match what you intend to buy.

Choose Screen Size Around the Room, Not the Deal

A larger screen can make films and sports feel more immersive, but it also needs enough viewing distance and wall space. Measure the area where the TV will sit, including the stand or mount, before deciding that a 77-inch model is a better buy than a 65-inch one. A 42-inch set may be a better fit for a desk, guest room, or compact living space, even when larger options seem more attractive. One common mistake is measuring only the screen opening and forgetting the TV’s outer dimensions and cable clearance. If you watch from multiple seats, check whether the intended layout gives everyone a comfortable view. The best deal is the size you can place and use comfortably, not simply the biggest screen available.

Match Picture Features to What You Watch

Feature names matter most when they improve the content you actually watch. Dolby Vision support may shape your choice if your streaming library and devices make frequent use of that format, while HDR labels alone do not tell the whole story about the viewing experience. Consider the room’s brightness and how often you watch during the day; window glare and reflections can affect satisfaction regardless of the TV’s format support. Sports and fast action put motion handling higher on the list than they may be for film-focused viewers. Avoid choosing from a specification sheet without checking which features are available on the exact model and content source. If your current viewing habits are mostly regular television and streaming, you may gain more from a sensible size and easy-to-use system than from an extra feature you rarely use.

Buy for Your Gaming Setup, Not a Headline Refresh Rate

Gaming features can matter, but only when they match your console or PC and the games you play. The listed Samsung S90F and LG C6 configurations call out high refresh rates, while other models in this lineup may suit buyers who place more weight on screen size or general viewing. Check your device’s output capabilities and the TV’s supported inputs before paying extra for a number your setup cannot use. Also think about who uses the TV: a shared family screen may need simple source switching and an intuitive interface as much as gaming response. A common mistake is comparing refresh-rate figures without checking whether the desired resolution and other gaming features work together. Choose based on your actual hardware and preferred games, not one specification in isolation.

Compare Exact Model Years and Product Names

This roundup includes C5 and C6 models, Samsung S90F and S90H models, and a 2026 Roku Pro Series OLED. Similar naming can make listings look closer than they are, so verify the full model number and year before placing an order. A later model year is not by itself proof that a particular TV fits your needs better. Confirm the screen size, processor generation where listed, supported formats, and smart platform on the seller’s page. Pay particular attention to bundle listings, which can combine a TV with accessories and protection plans that are not part of the standard set. Comparing the complete product configuration helps prevent choosing a listing based on a short title that leaves out a meaningful difference.

Judge Bundle Extras by Their Usefulness

Some listings here pair an LG C5 with items such as cables, a wall mount, protection, or a guidebook. Those extras only add value if they meet your needs, fit the installation, and do not duplicate items you already own. Check the mount’s compatibility and the cable types and lengths rather than assuming a bundle will cover every setup. A protection plan is a separate purchase decision, so read its terms, exclusions, and claim process before treating it as a benefit. Bundles can also make it harder to compare like for like against a TV-only listing. I would compare the television itself first, then decide whether the included extras simplify your setup enough to justify that particular package.

Set Priorities Before Black Friday Listings Multiply

Write down your preferred screen size, room, main uses, and must-have features before you browse deal pages. This helps keep a limited-use extra or an unfamiliar model name from changing your decision at the last minute. Decide where you will compromise: a smaller screen may leave room in your budget for a better-matched feature set, while a large premium model may be worth prioritizing if home cinema is your main goal. Compare the retailer’s return terms, delivery details, and installation requirements as part of the purchase, especially for large TVs. Keep notes on the exact model numbers you are comparing so a listing change does not send you toward a different configuration. A clear shortlist makes it easier to spot a genuine fit without relying on sale language.

Frequently Asked Questions

Which TV in this lineup is the safest choice if I want one OLED for mixed everyday use?

I would start with the LG 65-inch C5 because its screen size and role make it a flexible choice for a range of living rooms and viewing habits. It avoids the space demands of the 77-inch models while offering more screen area than the compact 42-inch C5. If you mainly watch in a small room, the 42-inch option may fit better; if a premium large-screen setup is your priority, the G5 is the more specialized choice. Before deciding, check the exact model number and configuration in the listing, since the roundup includes several C5 sizes and packages. Your room and primary uses should settle the choice more than the series name alone.

Should I choose a 77-inch TV or a 65-inch TV for Black Friday?

Choose 77 inches when you have enough viewing distance, wall space, and a strong preference for a more immersive large-screen experience. A 65-inch set is usually easier to place and can be a better fit in an average-sized room or shared space. The LG G5 is the premium 77-inch choice here, while the LG C5 and Samsung options provide 65-inch alternatives. Measure the installation area and viewing position before comparing listings, and account for any stand or mount clearance. If you are uncertain, prioritizing comfortable placement over extra screen area is the lower-risk decision.

Are the bundled LG C5 listings a better choice than buying the TV on its own?

They can be a better fit if the included mount, cables, or protection plan match items you would otherwise buy. They are less compelling if you already have compatible accessories or prefer to choose a mount and coverage separately. Check the bundle’s exact contents, including cable type and length, mount compatibility, and protection terms. Compare each package against the same screen size and TV configuration rather than against a different C5 model. Treat the accessories as separate purchasing decisions, not as proof that the television itself is a better match.

Is a Samsung OLED a better pick than an LG OLED in this roundup?

Neither brand is automatically the better choice for every shopper. The Samsung S90H and S90F give buyers alternatives to the LG-heavy lineup, and the S90F listing calls out features such as HDR+ and a 144Hz motion specification. LG has more size and series variations represented here, including compact, mid-size, and large C5 models as well as the premium G5. Compare the exact model year, formats, gaming features, and smart platform against your devices and viewing habits. If you are already comfortable with one brand’s interface or ecosystem, that preference can matter more day to day than a minor specification difference.

What should I check before buying a Black Friday OLED listing online?

Confirm the complete model number, screen size, model year, and whether the listing is for the television alone or a bundle. Review the seller’s return and delivery terms, especially for a large set that may need special handling or installation. For bundles, verify every accessory and read the protection plan terms instead of relying on a short title. Check whether the TV’s ports and stated gaming or picture features match your current devices. Keeping a shortlist of exact models makes it easier to avoid accidental swaps between similarly named C5, C6, S90F, and S90H listings.

Conclusion

For a broadly useful pick, I recommend the LG 65-inch C5 as my best overall choice. The LG 77-inch G5 is best for buyers building a premium, large-screen setup, while the 77-inch C5 models are worth comparing if size matters more than choosing the flagship series. For value-minded shoppers, I would shortlist the LG C5 in the size that fits the room and judge any bundle by whether its extras are genuinely useful rather than by its packaging. Beginners who want a straightforward starting point can focus on a standard 65-inch option and verify the exact configuration before purchase. For a desk or compact room, choose the 42-inch C5; for Samsung alternatives, compare the S90H and S90F against your preferred features and devices. My final rule for Black Friday is simple: choose the model that fits your space and viewing habits, then check that the specific listing matches it.

NFL SEASON / TAI

NFL season / tailgating Picks

As an affiliate, we earn on qualifying purchases.

You May Also Like

10 Best Glove Box Organizers for 2026 to Keep Things Tidy

Discover the top glove box organizers of 2026. Find the best overall, best value, and specialized options to keep your vehicle tidy and essentials accessible.

11 Best TV Stand for 98 Inch TV in 2026

Discover the top TV stands for 98 inch TVs in 2026. Find the best options for style, durability, and value to fit your living room setup.

14 Heavy-Duty Wall Hooks That Combine Strength and Style for Your Space

Discover the top heavy duty wall hooks of 2026. Find the best options for garage storage, organization, and heavy-duty hanging needs today.

13 Best Ornament Storage Boxes for 2026 You Need to See

Discover the top ornament storage boxes of 2026. Find the best options for ease, capacity, durability, and budget to keep your holiday decor organized.